Difference between forward and next story
2018 Instagram Stories Benchmark Report
“How do I know how my Instagram Stories are doing?”
The newest benchmarking data for Instagram stories is here: Get the latest version of the Instagram Stories Benchmark Report.
Instagram Stories are hotter than ever, but it can be tough to know how you’re doing in comparison to your competitors. We heard your cries for more information about how to measure your Story performance, so we’re rolling out the most comprehensive look yet at Instagram Stories benchmarks.
We looked at more than 18,000 Instagram Stories (91,000+ frames!) to answer your most pressing questions about how you’re doing on Instagram and where you can improve. How frequently should you be posting Instagram Stories? Should you be focusing more on videos or photos? What kind of Stories engagement can you expect?
We answer all that and more in this comprehensive look at Instagram Story performance in 2018 so you can benchmark your success and adjust your goals and strategy for your 2019 Instagram Stories game.
Tap forward (?) for all the details, and then download a copy of this report so you have it handy anytime you need to see how you’re doing on I
What Does Forward Mean on Instagram Stories?
Stories on Instagram can be super fun, and sometimes a little confusing for users who aren’t used to them. They’re a great way to share photos and videos with your friends, but they can also feel a little disorienting. Stories on Instagram are different from regular posts in many ways. For example, they automatically disappear after their endpoint instead of staying on your profile indefinitely. They also allow users to post photos and videos simultaneously, making them a great way to share an experience with friends as it happens.
What does forward mean on Instagram stories? If you’ve been following any of your friends’ Instagram stories recently, you’ve probably noticed that they keep referencing it. Forwarding to Instagram stories means you’re telling your friends to take a specific photo or video of them. It’s a way of forwarding someone else’s Instagram post or video to other people, who can view it in their feed. It’s not as common as it sounds, but it’s a useful way to give a specific photo or video to your friends and followers. Here’s what you need to know about this new feature.
What is a forward on Instagram Stories?
Fo
On Instagram Stories, ‘forward’ means a user tapped to skip your current Story slide and move to the next one. If they’re still within your Story, they’ll see your next slide. If they’ve reached the last one, they’ll jump to another user’s Story. This simple action helps you understand what content keeps viewers watching and what they’re quick to skip.
Instagram Stories fast, fleeting, and powerful. They’re the heartbeat of real-time connection. But if you’re a creator, a marketer, or even just curious about your content performance, there’s one tiny tap that might say more than a thousand words: forward.
So, what does forward mean on Instagram storie? When someone taps forward, are they bored? In a rush? Or was your story just not engaging enough?
In this guide, we’ll uncover:
- The real meaning behind “forward” taps.
- How does it compare to similar actions like “next story”?
- The key metrics that give you the full picture.
- How to reduce forward taps and make your content stick.
Because your stories might disappear in 24 hours, but their impact can last much longer if you know how to read the signs.
What Is ‘
When people hear the term “forward”, they often think of sharing content, like forwarding an email or a WhatsApp message. However, on Instagram, “forward” means something different.
In Instagram Stories, “forward” doesn’t indicate sharing—it refers to a viewer tapping to skip to the next story in your sequence. This is a key metric in Stories Insights, especially for business or creator accounts.
What Does “Forward” Mean?
- “Forward” refers to the action where a viewer taps to skip to the next story within your story sequence.
- This can indicate that:
- The content isn’t engaging enough to maintain their attention.
- The viewer is rushing through your stories.
Why It Matters
- A high number of “forward” taps might mean your content isn’t engaging enough.
- It helps you know what works and what doesn’t so you can improve your content strategy.
Here’s a simple mentor to track and improve your stories:
- View Insights: Open your story, swipe up, and check metrics like Forward, Back, and Exit.
- Identify Patterns: If many people skip forward, consider mak
Instagram Stories may be ephemeral, but that doesn’t make measuring them any less important. More than 500 million accounts interact with Stories every day, and Instagram Stories analytics provide the tools for brands to understand how followers are engaging with them.
There are many brands using Instagram Stories to great effect. In fact, one-third of the most-viewed Stories are from businesses. But the best brands on Instagram Stories aren’t just pointing and shooting; they’re tracking performance and replicating their successes.
Make sure you understand how to measure Instagram Stories, and which metrics matter the most when building a strategy for this increasingly popular channel.
Download your free pack of 20 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.
How to use Insights to view your Instagram Stories analytics
Insights on Instagram Stories are available up to 14 days after Stories are published. There are two primary ways to access Instagram Stories insights:
From your profile
1. Go to your profile.
2. Tap the menu in the upper right corner.
3. Tap Insights.
4. Select Content.
5
When people hear the term “forward”, they often think of sharing content, like forwarding an email or a WhatsApp message. However, on Instagram, “forward” means something different.
In Instagram Stories, “forward” doesn’t indicate sharing—it refers to a viewer tapping to skip to the next story in your sequence. This is a key metric in Stories Insights, especially for business or creator accounts.
What Does “Forward” Mean?
- “Forward” refers to the action where a viewer taps to skip to the next story within your story sequence.
- This can indicate that:
- The content isn’t engaging enough to maintain their attention.
- The viewer is rushing through your stories.
Why It Matters
- A high number of “forward” taps might mean your content isn’t engaging enough.
- It helps you know what works and what doesn’t so you can improve your content strategy.
Here’s a simple mentor to track and improve your stories:
- View Insights: Open your story, swipe up, and check metrics like Forward, Back, and Exit.
- Identify Patterns: If many people skip forward, consider mak
Instagram Stories may be ephemeral, but that doesn’t make measuring them any less important. More than 500 million accounts interact with Stories every day, and Instagram Stories analytics provide the tools for brands to understand how followers are engaging with them.
There are many brands using Instagram Stories to great effect. In fact, one-third of the most-viewed Stories are from businesses. But the best brands on Instagram Stories aren’t just pointing and shooting; they’re tracking performance and replicating their successes.
Make sure you understand how to measure Instagram Stories, and which metrics matter the most when building a strategy for this increasingly popular channel.
Download your free pack of 20 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.
How to use Insights to view your Instagram Stories analytics
Insights on Instagram Stories are available up to 14 days after Stories are published. There are two primary ways to access Instagram Stories insights:
From your profile
1. Go to your profile.
2. Tap the menu in the upper right corner.
3. Tap Insights.
4. Select Content.
5